ExxonMobil Enters Mexico’s New Deregulated Fuel Market

December 12th, 2017 by Fiedler Group

Taking advantage of Mexico’s new deregulated fuel market, ExxonMobil has announced the opening of the first eight branded stations targeted in Queretaro, a state in the Bajio region of central Mexico. 

ExxonMobil plans to open as many as 50 Mobil-branded sites in Mexico’s Bajio region by the end of first-quarter 2018.

Under a new partnership agreement, the stores will be operated by retailer Grupo Orsan.

The new ExxonMobil sites in Mexico will offer Synergy-branded fuels – marketed as Mobil Synergy Supreme+, Mobil Synergy Extra and Mobil Synergy Diesel.

ExxonMobil’s Texas refineries will supply the gasoline and diesel for the locations, distributed by rail to terminals in San Luis Potosi and San Jose Iturbide.
 
“The opening of these first eight Mobil service stations, made possible by Mexico’s new energy policy regime, is a significant milestone for the country and our company,” said Carlos Rivas, fuels director for ExxonMobil Mexico. “We look forward to helping meet the country’s growing demand for energy with a reliable supply of high-quality fuels and a positive customer experience.”

Several gasoline brands familiar to the U.S. are entering the recently deregulated Mexican market, including Shell, which recently opened a new station in September near Mexico City as part of a 10-year, $1 billion investment in the market.

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